A perpetual problem solver, ideas-generator and new business connector, Martin has transformed idealistic startups into newsworthy, profitable businesses as the lead in corporate planning, business development and consolidation, for more than a decade. His interest in energy and water led him to co-found Arteton Sdn Bhd to develop water treatment systems for disaster relief in the region. With his latest venture, ELECTRIFY.SG, he and his partner, Julius Tan, plan to intend to ignite the electricity retail industry by creating a retail marketplace and simplifying the entire electricity purchasing process. Their marketplace is powered by Fibonacci, our proprietary electricity pricing engine that enables retailers to offer dynamic prices to end-users. They have also developed Synergy, the first P2P energy trading platform for utility-grids powered by blockchain and able to empower individuals to trade their surplus energy across a city-wide power grid. Currently being trialed in Singapore, commercial trial in Japan are slated for 2019.