Group CEO, FairPrice Group
Mr Seah Kian Peng first joined NTUC FairPrice in January 2001 as its Chief Operating Officer. Since then, he has worked with the team to transform FairPrice into a multi format retailer, increased significantly its market share and social impact and also strengthened its brand equity. Under his leadership, many new innovative formats were introduced such as FairPrice Xtra, FairPrice Finest, FairPrice Xpress and FairPrice Shop. More recently, the newly revamped FairPrice Xtra and Unity was launched at Vivocity, ensuring that the Co-operative remains relevant to evolving consumers’ lifestyle and needs. Another significant focus involves driving growth of the e-commerce platform as part of the group’s efforts towards an omni-channel retailer of the future.
In 2019, Mr Seah played an instrumental role in the formation of FairPrice Group where NTUC FairPrice, NTUC Foodfare and Kopitiam came together as an entity to cater to evolving consumer needs. Currently, FairPrice Group has an extensive network of over 570 touchpoints, employs about 13,000 staff with an annual turnover of over S$4 billion.
Mr Seah has also strengthened the bench-strength of FairPrice Group’s senior executive team, embarking the group in its dual transformation journey enabled by digital technology, and championed lean and productivity improvements. Whilst growing the businesses and putting them on a sound footing, he ensures that the social mission of moderating the cost of living remains a key thrust of the social enterprise.
Mr Seah has worked in both the public and private sectors. He has spent a large part of his career with the NTUC group, helming different portfolios within the group.
Mr Seah is also a Member of Parliament. First elected in May 2006, he was re-elected in May 2011, September 2015 and again in August 2020. From 2011 to 2015, he was concurrently the Deputy Speaker of Parliament.
Mr Seah did his undergraduate studies in Australia under the Colombo Plan Scholarship. He is a Fellow of the Chartered Institute of Marketing and also a Fellow of the Singapore Institute of Directors. He was also the founding Chairman of the Harvard Business School Club of Singapore before stepping down in 2018.
Mr Seah is active on the community front. He is currently Chairman of the Marine Parade Leadership Foundation, and sits on the board of Singapore Olympic Foundation. He had previously served on the boards of Centre for Fathering, Singapore Centre for Social Enterprises (raiSE) and Singapore National Co-operatives Federation. He had also been a board member of SingTel, Health Promotion Board and National Parks Board.
Mr Seah is also a board director of The Consumer Goods Forum, a global industry network that brings together the CEOs and senior management of some 400 retailers, manufacturers and service providers across 70 countries.