El Lynn is the Head of Ethics at Prudential Singapore. She is responsible for ensuring a successful corporate ethics culture, developing and implementing an Environmental,Social and Governance (ESG) framework, as well as a framework around the responsible use of AI and data analytics.

Prior to this role, she was Head of Community Investment at Prudential Singapore responsible for driving community investment and sustainability initiatives in Singapore. She began her career in the corporate communications industry and spent 17 years consulting for major MNCs across banking and financial services, travel, arts, FMCG and for the public sector.

Before joining Prudential in August 2017, she ran her own corporate communications consulting business for three years where she worked with start-ups and non-profits in the technology, real estate, arts and aviation sectors. Prior to that, El spent eight years with Hill+Knowlton in various roles including Business Development and Marketing Director, Asia and Asia Lead for Sports Marketing and Sponsorship. During this time, she oversaw new business activities and multi-market pitches across Asia with a focus on improving conversion rates.

Before taking on her role at Hill+Knowlton, she led both corporate and marketing communications teams across Asia including in Singapore, Kuala Lumpur and Shanghai, managing clients such as DHL, HSBC, P&G, National Heritage Board, National Parks Board, UK Trade & Investment, State Street Corporation, Linde Gas, Pernod Ricard, Rio Tinto Alcan and American Express.

El holds a BA in Communication from Olympia College and is currently pursuing a BA inSociology and Psychology at the Singapore University of Social Sciences.