Dr. Luke Soon is a pioneering Computer Scientist; one of the field’s earliest practitioners who has spent three decades engineering Artificial Narrow Intelligence to tangibly elevate the human experience. With the race to AGI/ASI now the defining challenge of our era, Luke has pivoted with urgency to AI Safety & Governance; navigating Short-term Turbulence for Long-term Abundance. He channels his deep engineering roots into designing safe, responsible Agentic AI systems that are trustworthy, explainable, and firmly aligned with human values. As an AI Leader at PwC, he architects pragmatic, high-impact AI, GenAI & Agentic AI strategies that empower organisations to reinvent themselves; translating frontier innovation into concrete business outcomes and non-negotiable ethical guardrails.

Luke is the author of two influential books:

1. Genesis: Human Experience in the Age of Artificial Intelligence (2022)

2. Synthesis: The Superintelligence Protocol (2025)