Eco-Business Events

June 1, 2023

Know your sustainable customer

As the world becomes increasingly aware of environmental and social issues, more customers are opting for businesses that prioritise sustainability and ethical practices, and buying products that reflect these priorities. In a global consumer survey, more than 71 per cent of respondents reported making modest to significant changes to their consumption behaviours to live more sustainably. While this shift in consumer behaviour presents opportunities for businesses, there is growing scepticism surrounding the credibility of these sustainable products, presenting obstacles in capturing this demand.